SKADE partners with Kvarøy Arctic and the Norwegian Seafood Council

Norwegian esports organisation SKADE has partnered with Kvarøy Arctic and the Norwegian Seafood Council to launch a advertising and marketing marketing campaign. 

Based on the discharge, the three events will work collectively on a marketing campaign that goals to ‘enhance the publicity of Norwegian salmon in direction of hard-to-reach shopper segments’. 

(ESI Illustration) Picture credit score: SKADE / Norwegian Seafood Council / Kvarøy Arctic

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SKADE will probably be tasked with presenting the ‘Seafood from Norway’ model to esports and gaming audiences via a collection of activations. The Norwegian Seafood Council will co-finance the marketing campaign as a consultant of the Norwegian seafood business.

Morten Skaland, CEO of SKADE, commented:” Having Kvarøy Arctic and the Norwegian Seafood Council on board with us in our esports journey is an incredible milestone for us. This transfer exhibits that non-endemic manufacturers corresponding to our companions from the Seafood business can discover worth in entry and publicity in direction of players and esports followers.“

This isn’t the primary time an esports organisation is partnering with an organization targeted on fish merchandise. In 2021 one other Norwegian organisation, Heroic, partnered with fish oil model Aker BioMarine.

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Jan Aleksander Enoksen, Joint Advertising and marketing Supervisor on the Norwegian Seafood Council, added: “We’re very completely satisfied to have this chance to cooperate with Kvarøy Arctic and SKADE to advertise Norwegian seafood below the ‘Seafood from Norway’ model to ‘hard-to-reach’ shoppers, by offering co-financing via our Joint Advertising and marketing Program.”

The three events didn’t share particulars in regards to the marketing campaign, corresponding to how the activations will happen, monetary particulars. The partnership will final for the rest of 2022. 

Esports Insider says: Norwegian salmon is likely one of the most well-known export merchandise for the nation. As such, it is smart to make use of esports as away to promote it to youthful audiences. SKADE is an effective accomplice for the marketing campaign, on condition that the organisation is a regional accomplice. 

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