Astralis appoints Samantha Foltmar as Head of Digital

Danish esports organisation Astralis has appointed Samantha Foltmar, previously of Common Music Group, as its Head of Digital.

Foltmar, along with Astralis’ digital and content material groups, will construct and refine the organisation’s digital technique, in addition to elevate its content material throughout varied platforms. 

(ESI Illustration) Picture credit score: Astralis

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Previous to becoming a member of Astralis, Foltmar held the place of Social Media Lead at Danish tv station TV 2 ZULU. By way of this position, she led the corporate’s social media technique, growing it to incorporate new areas of curiosity equivalent to esports. 

As well as, Foltmar held an analogous place at Common Music Group, the place she stayed for six years. Whereas working there, she managed to kickstart the corporate’s digital channels and safe a number of partnerships with well-liked Danish artists.

The newly appointed Head of Digital commented: “I’m very honoured and enthusiastic about turning into part of the Astralis household. My 10 years of expertise inside leisure and fan tradition on social media seems like an apparent match with Astralis and esports.

“In my view, Astralis is likely one of the most formidable and visionary manufacturers by way of their international digital presence throughout platforms, and I can’t wait to contribute and be part of the long run journey to the celebrities.”

Foltmar additionally based Diginist, a community for professionals working inside digital media throughout totally different industries. The ladies-led firm provides insights from specialists inside political organisations, private and non-private corporations, media businesses, in addition to the music and movie trade.

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RELATED: Astralis extends and expands hummel deal till 2025

Earlier this 12 months, Astralis launched its monetary report for the 2021 fiscal 12 months. The organisation introduced a forty five per cent enhance in web income to DKK 75m (~£8.37m).

Esports Insider says: Astralis has employed a candidate with years of social media and digital technique expertise to bolster its on-line platforms and interact with followers world wide. Samantha Foltmar is an skilled rent and her abilities in social media technique and group constructing ought to additional assist the organisation’s digital growth. 

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